SPRINGFIELD – A measure to ensure Illinois customers know the discount they're getting when supermarkets put products on sale was signed into law thanks to efforts by State Senator Meg Loughran Cappel (D-Shorewood). 

“When shoppers check out at the supermarket, they don’t always see the sale price of an item on the screen during a transaction,” Loughran Cappel said. “There shouldn’t be confusion if the computer system gave you a discount or having to hope the discount will be taken off at the end.”

While retailers provide notice of discounts through various methods such as receipts, in-store promotions, advertisements, and price tags, there is nothing written in law concerning how prices and discounts are displayed during checkout.

To ensure shoppers receive their discount, Loughran Cappel moved the law, originally House Bill 2910, which will require supermarkets to show both the regular and sale prices of items as they are rung up so customers can immediately see if they are getting discounts.

“Family grocery bills are on the rise with higher prices for most items,” Loughran Cappel said. “This new law helps protect shoppers and their money.”

With the governor’s signature, the new law takes effect immediately.