SPRINGFIELD – State Senator Meg Loughran Cappel (D-Shorewood) advanced legislation through the Senate Commerce Committee Thursday that would ensure customers get a discount when supermarkets put products on sale.

“Right now, shoppers are only seeing the final price of an item that’s being scanned at the supermarket,” Loughran Cappel said. “This leaves customers often confused as to whether or not they received their sale price because the screen only shows the final price.”

While retailers provide notice of discounts through various methods such as receipts, in-store promotions, advertisements, and price tags, there is nothing written in law concerning how prices and discounts are displayed during checkout. 

To ensure shoppers receive their discount, Loughran Cappel introduced House Bill 2910 which would require supermarkets to show both the regular and sale prices of items as they are scanned or rung up so customers can immediately see if they are getting discounts.

“With so many families and individuals facing food insufficiency from the pandemic and hardship, we need to make sure people are actually getting their savings at the register,” Loughran Cappel said.

House Bill 2910 moves before the full Senate for additional consideration.