SPRINGFIELD – State Senator Meg Loughran Cappel (D-Shorewood) passed a measure through the Senate Tuesday that would ensure customers get a discount when supermarkets put products on sale.

“When shoppers check out at the supermarket, they don’t always see the sale price of an item on the screen during the transaction,” Loughran Cappel said. “Customers are often left unsure if they received a discount because the screen only shows the final price of each item.” 

While retailers provide notice of discounts through various methods such as receipts, in-store promotions, advertisements, and price tags, there is nothing written in law concerning how prices and discounts are displayed during checkout. 

To ensure shoppers receive their discount, Loughran Cappel moved House Bill 2910 which would require supermarkets to show both the regular and sale prices of items as they are rung up so customers can immediately see if they are getting discounts.

“This legislation increases transparency regarding discounts offered on grocery store items,” Loughran Cappel. “Shoppers will now be reassured at the checkout when they see their savings listed on the screen.”

House Bill 2910 passed both chambers and now heads to the governor’s desk for final approval.